Low Carbon Project – Promotion

We created some promotional items to advertise the labels and help consumers identify with the labels and what we are trying to do.

Above are some promotional posters that I created for the food packaging labels. I used a play on words to add some humour to the concept. There can be a series of them, on for each different label, with a play on words for each. I think this will help to engage customers more. These can be put up around the store to help raise awareness about the labels and their use.

We also want to create a promotional package, and envelope that will be given to the consumer when they go to the check out for the first few months after the labels are released. This will help to promote the labels and help consumers identify with them so that they begin to familiarise themselves with each of the labels so that they actually make use of them.

What is in the promotional package?

An A5 envelope containing the following :

A informational magnet, Strip of labels (3 of each) to go on any pre-bought food the consumer already has, an A5 version of one of the humorous posters

This is what the agent will look like. Something that the consumer can put on their fridge and refer to each time, to remind themselves of where everything should go.

Low Carbon Project – Label in action

Here are the labels we created in use. I think they are effective, they stand out because they are different and colourful, grabbing the eye. I think if a consumer were to see that label they would be intrigued to know/read what it is about. It is very clear and identifiable, so I really think it will help people to organise their fridges and keep everything in the correct place, which in turn will reduce the amount of household food waste.

Interaction Design – Wire Frame

I created this wire frame for my interactive book, so I know exactly what I need and to give me a simple idea about the layout. I had to think about everything that I needed in order to make the book work, including next buttons, what happens if the kids colour the plant in wrong, instructions button, home button, eraser, end pages etc.

By doing the wire frame before starting my design I knew exactly what needed to be included on each page and I could focus a lot more effectively on the design, including colour schemes etc. I did not have to worry  about missing out any important features, as I could just refer back to my wire frame.