Interaction Design – Initial visual process

This was my initial concept idea. After receiving feedback, the fact that is released at the end needs to be a lot more visual because it is for kids so a page filled with writing will be extremely boring for them. I have now decided that I will characterise the plants once they have been coloured in correctly they will come to life and a speech bubble will appear with the fact. I think this will be a lot more engaging for the child. I am now working on the overall look for the project including icons, instructions, name, logo etc.

Low Carbon Project – Promotion

Below is the video we put together to help visually explain the overall idea. We will use this to pitch the idea to the client.

 

Below is a digital poster that my partner created in order to help promote the idea. It is a bit of a humorous twist, as although it is a serious topic, we wanted to add some humour to it to make it more interesting and memorable to our audience.

I will now create a print poster that will also help to promote the idea. It will have the same concept as the digital poster, in the sense that the item will have a speech bubble explaining where it belongs and why.

Low Carbon Project – Label Designs

These were our initial label designs. We decided that we wanted to go for one that was quite simple, but informative, so initially we chose the one below.

We chose this label as it had a bold colour, which caught the eye. We were going to colour code each different category so that it was easily identifiable. It had the most important information on (where to store each item of food) in the colourful part at the top, as that is the first thing your eye will be drawn too. We then had some extra information which would either be the reason why you store your food there, or an interesting fact about food storage. At the bottom it then had the best before date. However we received feedback saying that essentially the label is a bit boring and we would be better to have something that was a little more visual. It was suggested that the label could be an actual outline of each food (meat, fish etc.) so we went back to the drawing board.

I came up with these as our final label idea. Each label will be something that represents that specific food category, so the pear represents fruit, Juice carton – juice/drinks, fish – fish, slice of meat – meat, eggs – egg box,  dairy – cheese, broccoli – vegetables, ready meals – container/pot, condiments – jar.

Overall I think that these labels look a lot better than our original design. It is a lot more visual, but we have kept the designs simple without too much detail. They will definitely catch the eye when on the packaging, which is what we want. In order for our concept to work, the label needs to catch the attention of people so that they will read the information. When we first received the feedback we were worried that using the actual food item to represent the label would look a bit childish. However, I think these designs work well and we managed to make them look fun without being childish, which will appeal to adults.

Low Carbon Project – Research

Idea explained – Our idea is to create food packaging labels that go on packaging to tell you where to store that particular item of food in the fridge so that it lasts longer in order to minimise food waste.

What will happen? – the idea is that we will produce all food labels to give to each supermarket. When they package their food they will just have to stick the correct label on.

This process will not be very costly, as all we need to do is produce the labels and they stick them on theirselves. It will not take much time as it will go on at the same time as the other food packaging labels are stuck.

A very affordable and easy attempt to reduce the amount of household food waste.

Research – Looking at labels :

Research – fridge storage information :

Low Carbon Project – Final Idea Revised

We decided to focus on the food labels in an attempt to minimise food waste, as we felt that the extension lead idea was not really going anywhere.

We had asked a product design student to design an overall look for the extensions lead, however we were unsatisfied with what we got back. The design was unoriginal and looked pretty much the same as any other extensions lead. I think this put us off that idea a bit, and focused our energy on the food label project which we were really happy with.

Below is the extension design that we received. I feel like it was also partly our fault, because although we had described to her what we wanted, maybe she did not quite understand. We should have worked  bit more closely with her to make sure we got a design that was closer to what we had initially expected.